After approximately 25 years on Madison Avenue, Chopard moved to a new space on Fifth Avenue. The official opening of the two-level flagship store on December 6 was marked by three days of ...

Chopard and Julia Roberts are partnering in a new campaign titled, “Love of Cinema,” a 12-part digital series by award-winning director, James Gray. The first video will be unveiled March 20, which is ...

Why shouldn't diamonds—and emeralds and sapphires and tourmalines and spinels—always inspire unbridled joy? This has long been the driving ethos of Caroline Scheufele, co-president and artistic ...

Chopard might just be the ultimate sleeper watch brand. The Alpine Eagle is perhaps the most underrated integrated sports watch on the market. The Mille Miglia series doesn’t get its due as an ...

Chopard has ushered its Ice Cube collection into “a new era” with a campaign featuring Bella Hadid, the brand ambassador for the Swiss luxury watch and jewelry firm. Shot by British fashion ...

The 27-year-old model is also starring in a new campaign, "Sculpted by Light," for the brand's Ice Cube collection. By Nicole Fell Assistant Editor The partnership marks a “triumphant return to the ...

In an interview (from her bathtub!) to promote a new line of luxe gems, the elusive chanteuse talks about the 25th anniversary of her 'Butterfly' album and why the new collab has her feeling so many ...

Chopard watches have become synonymous with luxury and functionality due to their collection of timepieces that have become must-haves amongst individuals with an eye for high-end fashion. Designed ...

Wei Koh – the influential watch collector and founder of The Rake and Revolution – is holding up and inspecting a Chopard 1860 and a Patek Philippe 5131 World Time. “You can look at them side by side ...

OK, so we’re calling it already. Putting aside what Rolex is up to, the new Chopard Alpine Eagle XP CS 41 in platinum is going to be one of the most talked about watches of the week, stat. Indeed, if ...

In an industry first, Chopard has pledged to use 100% ethical gold in its jewellery and watch creations going forward. By July 2018, the luxury Swiss jeweller will have stopped using any gold that is ...

Our style decisions were once dictated by unwritten rules: no whites after Labor Day, black tie means a tux or a sweeping gown, and diamonds go only with gold or platinum. So in 1993, when Chopard ...