Brands still struggle with the hashtag – some more than most. What starts as a good-natured appeal to the public often ends in a feeding frenzy of snark and outrage. To avoid a #HashtagFail, Twitter’s ...

Ten years ago, the first hashtag came to be, courtesy of Twitter. Did anyone ever expect it would become such a ubiquitous part of our daily conversations or that we would be making the hashtag symbol ...

Getting a hashtag to trend can be difficult to do. Most attempts to get a hashtag trending fail miserably. There are so many variables that go into what creates virality. Most importantly, it comes ...

Instagram recently made a change to its algorithm, allowing users to follow specific hashtags. Stories and posts that use the hashtag will be featured in a user’s newsfeed alongside the content they ...

Follow this tag to personalize your feed and get instant alerts. WHY FOLLOW? Update your preferences in Account Settings Personalized Content Follow this author to personalize your feed and get ...

Does anyone understand the purpose of hashtags? Because the amount of sporadic hashtag campaigns brands put out there on a daily basis is astounding. Actually, it’s just plain disappointing. The ...

If you didn’t get a bucket of ice-cold water poured down the back of your neck during the summer of 2014, you definitely weren’t doing social media right. Millions of people found themselves wet, cold ...

Today, the hashtag is ubiquitous on platforms like Twitter and Instagram as well as Facebook, Snapchat and TikTok. Log on to Twitter anytime and you'll find a list of trending hashtags with tens of ...

NPR's Audie Cornish speaks with Bev Gooden, creator of the hashtag #whyIstayed. The hashtag took off in September after the Ray Rice scandal, when many asked why women stay in abusive relationships.