Customer relationship management (CRM) doesn't have to be costly and complicated. Start with the top small-business-friendly ...

Acquiring new customers is cool and perhaps a little too exciting for most entrepreneurs, particularly startups, that they often put customer retention on the back burner. Keeping existing customers ...

Nutshell reports that CRM onboarding success hinges on structured programs, emphasizing role-based training, reinforcement, ...

As CEO of Affinity, Ray’s goal is to bring relationship intelligence to the world because every opportunity begins with a relationship. CRM has become the largest enterprise software category in the ...

Developing a successful CRM program is a journey, not a destination. Like most IT journeys, it involves the interplay of people, processes and technology under the direction of a clear road map. I ...

Most sales managers have been there. You're two weeks into the month, you have a vague sense of where the team stands, but ...

I have been writing for newspapers, magazines and online publications for over 10 years. My passion is providing, in a way that is easily accessible and digestible to all, the knowledge needed for ...