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Local TV Is Finally Ready To Go Programmatic
After years in development, a programmatic solution for buying and selling local linear advertising is finally ready to launch. “We have a newly formed partnership with ITN that is going to change the ...
The Cord Cutting Report on MSN
10 Best Free Streaming Services with Local Channels
TV viewers have been able to shift from cable to live TV streaming services to get local channels. Tried and true ...
Across the country, the kinds of budget cuts that have decimated newspapers over the years are now slicing into local TV news stations. A trend of TV news layoffs “is only just the beginning,” one ...
Gray Media and the E.W. Scripps Co., two of the largest U.S. owners of local TV stations, have engineered a swap of stations in five small and mid-sized markets. The move will create new duopolies, ...
The guide from Northeastern urges stations to hire a digital content creator to spearhead digital strategy and coach their peers on how to bring their reporting to audiences online.
CHANTILLY, Va.—New projections from BIA Advisory Services predict that TV advertising will grow by 3.6% to $21 billion next year, BIA Founder and CEO Tom Buono said. Buono told TVB Forward conference ...
Together, the two TV station groups, Sinclair and Nexstar, control more than 20 percent of ABC’s local affiliates. By Benjamin Mullin Jimmy Kimmel’s late-night show is returning to ABC on Tuesday ...
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