New research outlines how rising acquisition costs, creator ecosystems, and retention strategies are reshaping digital marketing across ...

A common misconception about growth marketing is that it ends with acquisition or demand generation. Retention marketing is an integral but typically overlooked component of growth as it reduces churn ...

Marketers today are juggling a number of objectives in their efforts to build LTV and long-lasting relationships with customers. The Fast Company Executive Board is a private, fee-based network of ...

Are you one step ahead of today's retention marketing trends and already engaging with customers through new channels and with new techniques? Or are you playing catch-up and hoping your customers don ...

Yotpo, the retention-based marketing and analytics company, announced on Tuesday that it is acquiring fellow Israeli tech startup Coho AI, a customer data platform. Yotpo had been looking for a CDP ...

New resource helps restaurant CMOs transform first-time guests into loyal regulars through data-driven loyalty programs and personalized marketing Customer retention isn’t a marketing tactic—it’s a ...

The new marketing chief for a New Hampshire health system plans to lean on data — and her fellow senior leaders — to drive growth and workforce retention. Charlotte Brown-Zalewa was named vice ...