Whether you think SEO is an acronym for “search engine optimization” or “screwing everyone over”, you don’t even need a website to learn valuable life lessons from SEO. It’s one of the most confusing, ...

SEO strategists can no longer ignore the impact of social media. Gone are the days when meta tag keywords and a smattering of comments on competitive blogs would boost search rankings. In short, ...

SEO careers stall more from people and process than algorithms. Learn the skills that build influence and long-term ...

The creation of original web content is one of the main building blocks of search engine optimization and gaining rankings for different search terms. Targeting long tail terms is writing for specific ...

Rick Santorum speaking at CPAC FL in Orlando, Florida. Google “Santorum” and you won’t find his campaign website. What you’ll find is a controversial website created by columnist Dan Savage called ...

The author, Keith Brown, thinks that search professionals should consider how Matt Cutts attained SEO "rockstar" status and how he might position himself salary negotiations. I was driving home a few ...

There’s no permanent, one-size-fits-all solution to optimizing your marketing for search. Tactics shift, algorithms update, and trends in content marketing mean companies have to constantly stay on ...

With ad-blocking the current hot topic in marketing and even general media, there is one event that is immune to ad blocking: the Super Bowl. For many non-football fans, the collections of expensive ...

It’s just too much to handle alone, especially when in-house staffs have additional job responsibilities besides SEO/SEM. Heaven help you if you’ve got a new-hire; it’s going to take three to six ...