It’s the right time of the year to evaluate your SEO strategy and examine the best ways to improve it during 2017. This doesn’t have to be a complicated process, though. Tereza Litsa is a social media ...

Tereza Litsa is a social media and training manager at Lightful and a freelance writer for ClickZ and Search Engine Watch. She is passionate about social media, tech for good, and #ReclaimSocial. How ...

Bing is testing an 'AI Mode' tab in its search menu, mirroring Google's own AI Mode tab and suggesting Bing may be exploring similar ways to push users toward AI-powered search. An SEO professional ...

Google is testing a 'Try on' button that now appears directly within SERP product carousels, instead of only after opening the carousel. An SEO professional and SERP analyst with over five years of ...

Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent ...

Google is testing a shorter AI Overview design on desktop, potentially giving organic results below it more visibility and clicks. An SEO professional and SERP analyst with over five years of ...

We use one analytics service, Google Analytics, to count visits and see which articles people read. We don’t run ads, and we don’t add advertising or social-media trackers to the site. A few features ...

Hotels could keep the reservation and guest data while becoming more dependent on Google to bring customers back.

Microsoft is testing AI Mode branding across Bing and Edge, with new AI Mode entry points connecting users to its Copilot-powered search experience. Venkat is a senior writer with years of experience ...

Google AI Mode is testing sending users directly to retailer websites instead of opening the free listing comparison panel, raising questions about visibility for other listed stores. Google AI Mode ...

Google My Business was rolled out in 2014 to make it easier for local businesses to be found via search. It had an added benefit of allowing businesses to stay on top of reviews, and to perform ...

In every round-up of content marketing tools, it seems like the same names are mentioned. To celebrate the industry's "undercover" tools, here are six lesser-known tools to power your content ...