Drake and McDonald’s could be shaping up to become one of the biggest brand collaborations we have ever seen, but the blueprint actually started decades ago with Michael Jordan. When McDonald’s launched the Happy Meal in the late 1970s and began pairing toys with movies and pop culture icons, it transformed fast food into a global marketing engine driven by culture, sports, and celebrity influence. That momentum reached a new level during the Bulls dynasty with the McJordan Burger, proving that
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