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Shraddha Kapoor's Genius brand strategy
Shraddha Kapoor just used a brand strategy that 99% of Indian celebrity brands completely miss. Most celebrity brands are built entirely on one face and the moment that face gets a controversy, the brand collapses. BYJU'S learned this the hard way when Aryan Khan's drug case forced them to pull every SRK ad overnight. Shraddha did the exact ...
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